Hi, I'm Brad Tonoff, your go-to insurance broker and financial professional bringing some West Coast flair to the thrilling world of insurance.

Originally from Cherry Hill, New Jersey, I've traded 24 hour diners for palm trees and I'm here to make insurance as painless as possible. Whether you're a small business or an individual, let's tackle the serious stuff with a dose of humor and a whole lot of expertise. Let's make your financial future brighter than the Hollywood lights.

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What Is the Difference Between a Good and a Bad Consultant?

I’ll give you an example about Henry Ford. When he ran Ford Motor Company and they were at the absolute peak, he would take a prospective executive, somebody who he was contemplating hiring, out to lunch. And if that potential executive salted his or her food before they tasted it, he would not hire them, because he thought somebody would make a decision impetuously without really assessing the problem, probably was dangerous.

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